LOUD // VCT LOCK/IN 2023
EN
In early 2023, LOUD participated in the VCT LOCK//IN, the inaugural tournament of the Valorant Champions Tour franchises. This competition brought together the best teams from around the world, and aware of its global significance, we dedicated ourselves to creating a stunning Key Visual that would convey the essence of the impact LOUD brings wherever it goes.
In early 2023, LOUD participated in the VCT LOCK//IN, the inaugural tournament of the Valorant Champions Tour franchises. This competition brought together the best teams from around the world, and aware of its global significance, we dedicated ourselves to creating a stunning Key Visual that would convey the essence of the impact LOUD brings wherever it goes.
The event was hosted in the city of São Paulo, the largest city in Brazil. Taking that into account, we decided to incorporate more urban references, depicting the hustle and bustle of people, diverse buildings, empty streets, and more.
PT
No início de 2023, a LOUD participou do VCT LOCK//IN, o torneio inaugural das franquias do Valorant Champions Tour. Essa competição reuniu as melhores equipes de todo o mundo, e, conscientes da sua importância global, nos dedicamos em criar um Key Visual impactante que transmitisse a essência do impacto que a LOUD proporciona em todos os lugares por onde passa.
O evento foi sediado na cidade de São Paulo, a maior cidade do Brasil. Levando isso em consideração, decidimos incorporar mais referências urbanas, retratando a agitação de pessoas, diversos prédios, ruas vazias e etc.
PHOTO SHOOTING
3D SCENARIOS
// Creative Director: Bell Guterres
// Art Direction/Design: Wess
// 3D scenarios: Gabe
// Photography: Marcos Almeida
// Retouching: Fe Correa
// Art Direction/Design: Wess
// 3D scenarios: Gabe
// Photography: Marcos Almeida
// Retouching: Fe Correa
// Motion: Vipz
